It’s the latest trend, cafes across the world started offering a new, healthier coffee alternative. The rise of turmeric latte or also called golden milk, a sweeter blend of the Indian spice with nut milk, is a consequence of the recent superfood status which turmeric started to receive.
Turmeric latte has little in common with its caffeinated counterparts in terms of taste, with the spice being known more for its vibrant colour and subtle, slightly medicinal taste. Its popularity as a global health fad was recently announced by leading media agencies as 2016’s drink of choice. Turmeric lattes are now being offered in cafes all over the world in different variations, Instagram and Pinterest posts. A Google report on food trends in the US indicates that search for the spice had risen by 300% in the last five years.
People are taking this craze to social media more and more:
— Chef Serena Poon (@chefserenapoon) May 27, 2016
— Deanna Brash (@deannabrash) June 2, 2016
In India, turmeric has been an integral part of the country’s diverse culinary traditions but its uses go beyond cooking. It’s being used at wedding ceremonies, beauty products and even in healing ointments.
Turmeric latte in particular, is inspired by haldi-doodh, a drink consisted of turmeric, warm milk and other spices. Haldi-doodh is used as a home remedy for speedy recovery from illnesses, and valued for its anti-bacterial, anti-viral and immunity-boosting properties. As a result, its newfound hip makeover as turmeric latte has left many south Asians amused.
Turmeric is extremely popular in India and it comes in different forms and products. A company in 2015 launched a turmeric milkshake which had amazing reception. Another product are booster shots with turmeric, coconut milk and pineapple.